so i just heard about the new xbox ceo, asha sharma, and how she's planning to "reset the business" - which is basically just a nice way of saying they're going to be making some major cuts. apparently, they've been overspending on investments and not getting the revenue they hoped for, which is pretty concerning.



i think it's crazy that they've spent over $20 billion on content, platforms, and hardware subsidies over the past five years, but their annual revenue has actually decreased by almost half a billion. that's a huge gap, and it's no wonder they're looking to make some changes. the previous ceo, phil spencer, was aiming for a 30% accountability margin, but it looks like they're not even close to that right now.



one of the main issues they're facing is the rising cost of console storage components. apparently, the price has more than doubled in just a few months, and it's expected to increase again by the 2027 holiday season. that's a huge problem, especially since they're already struggling to make enough consoles to meet demand. it's also got me a bit worried about the future of gaming, especially with the next-gen console, the helix, on the horizon.

from what i've heard, the helix is basically going to be a living room pc, which is kind of cool, but also a bit concerning. i mean, what does that mean for the future of gaming consoles? are we just going to be playing pc games on our TVs or what? anyway, it looks like xbox is going to be focusing on a few key franchises, like halo and gears of war, and leaning more on third-party developers to bring some variety to the table.



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