We're one step closer to "Super Earth" becoming a real thing.

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Yup, it's real. They did it.

"The term 'Super Intelligence' more appropriately captures the promise, potential, and rapidly advancing capabilities of these technologies. It is therefore the policy of my Administration that, to the maximum extent permitted by law, the executive branch shall use the terms 'Super Intelligence' and 'SI' in place of 'Artificial Intelligence' and 'AI' and will not acknowledge the usage of 'Artificial Intelligence' and 'AI' in any applicable setting."

Here's the full executive order, if you want to take it all in. Pity poor Sports Illustrated.

It's laughable, up there with similarly demented efforts to rename the Gulf of Mexico, Lake Ontario, and maybe New Mexico—I guess we'll see how that one ultimately shakes out. It's also pretty funny how "super intelligence" jibes with "Super Earth," the fascist homeworld of humanity in Helldivers 2. Probably just a coincidence, though.

Yet somehow, I'm not inclined to laugh. That the leader—ruler, really, at this point—of the most powerful nation on the planet can just whip out bizarre ideas like this and have them treated seriously is kind of frightening, isn't it?

And it is being taken seriously, at least insofar as we can describe billionaire tech oligarchs lining up to say and do pretty much whatever it takes to keep juicing the share price as seriousness: A subsequent White House Accord on Super Intelligence was signed by a who's-who of people who have made PC gaming almost impossibly expensive:

Musk wasted no time publicly endorsing the rebranding on his X platform, although he was back to calling it AI less than eight hours later.

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Super Intelligence https://t.co/ijlPkAmDBkSeptember 29, 2026

Huang also signalled his obedience, referring to "super intelligence" no fewer than three times in his own X post.

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Yesterday at the White House, leaders from across our industry came together to sign the White House Accord on Super Intelligence.The principle is simple: the companies building this technology have the primary responsibility to develop and deploy it safely, and to be… pic.twitter.com/RGMDYs9bhsSeptember 30, 2026

Pichai, who was quick to acquiesce to Trump's demand to rename the Gulf of Mexico and Lake Ontario for US users of Google Maps, heaped praise on the heads of the administration while also trotting out the phrase.

Great to meet today with @POTUS, @JDVance, @SpeakerJohnson and Administration + tech leaders. Important conversation and we signed today the White House Accord on Super Intelligence.As I shared today, Google has invested hundreds of billions in the last two years alone, with… pic.twitter.com/04EirBfyUXSeptember 30, 2026

And of course so did Zuckerberg, but on his own Facebook platform: "We believe superintelligence will create significant new opportunities for all people and businesses."

Humiliating prostrations notwithstanding, the practical impact of renaming artificial intelligence is basically nil: Apart from White House sycophants and quisling MAGA press outlets, nobody's calling it that.

But the bigger-picture consequences may be more, well, consequential: The accord, signed shortly after all the techbro billionaires lined up dutifully in a show of support for the latest addition to the president's world-changing "legacy," leaves the AI industry to regulate itself—"tremendous self-regulation," as Trump put it.

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To quote from the accord: "In order to build a positive future for the American people and the world, we believe every company is responsible for developing its own technology safely and in a way that builds trust with customers and the public." It later states that "participating companies will meet regularly to establish standards and best practi...Read more: Full article on www.pcgamer.com

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