TheRetroArcade
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Joined: Feb 2026
Joined: Feb 2026
"High evaluations have yet to translate into a further increase in unit sales."
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Sega Sammy has released a new set of financial results, along with a Q&A explaining some of the finer points, but the long-and-short of it is: you all say you like our games, so why aren't you buying more of them? Amidst some truly incredible corporate jargon (what's a "B2B Omnichannel Solution Provider"?) Sega says that the "high valuations," i.e.the review scores and user feedback that some of its recent titles have received, simply didn't translate into increased sales, and that things are "stagnant."
Over the course of 2025 Sega released a bunch of critically acclaimed titles, including Virtua Fighter 5: R.E.V.O., Like a Dragon: Pirate Yakuza in Hawaii, Two Point Museum, Yakuza 0: Director's Cut, Puyo Puyo Tetris 2S, Raidou Remastered: The Mystery of the Soulless Army,
Maimai DX CiRCLE, Sonic Racing: CrossWorlds, and Shinobi: Art of Vengeance. Sega subsidiary Atlus, meanwhile, released Metaphor: ReFantazio, which was nothing less than a critical darling.
On the less upbeat side of things, Rovio has been on a consistent downward trend ever since Sega bought it in April 2023. The company has written off $200 million of its $776 million acquisition because "profitability of the business had fallen below the initial forecast"—in other words, maybe just making tonnes of Angry Birds games isn't the brilliant strategy some thought.
Sega is a little hazy about exactly which of its 2025 games are depressing its executives, but does specifically mention Sonic CrossWorlds Racing as having sold around one million units, which is apparently below forecast. It also acknowledges that some users weren't happy with Football Manager 26 at launch, and says it is committing resources to both titles in efforts to improve their sales and reception.
"While the development costs per title for our mainstay titles are lower compared to so-called AAA titles in the industry, we recognize that our strength lies in the relatively high acclaim we receive for quality," says Sega Sammy president Haruki Satomi. "On the other hand, we also recognize that such high evaluations have yet to translate into a further increase in unit sales."
What can be done? The power of marketing, my friend! "While continuing to hone our development capabilities—the source of our strength—we believe there is sti...Read more: Full article on www.pcgamer.com
What do you think about this?
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Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.
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Every Friday
GamesRadar+
Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.
Every Thursday
GTA 6 O'clock
Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.
Every Friday
Knowledge
From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.
Every Thursday
The Setup
Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.
Every Wednesday
Switch 2 Spotlight
Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.
Every Saturday
The Watchlist
Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.
Once a month
SFX
Get sneak previews, exclusive competitions and details of special events each month!
Sega Sammy has released a new set of financial results, along with a Q&A explaining some of the finer points, but the long-and-short of it is: you all say you like our games, so why aren't you buying more of them? Amidst some truly incredible corporate jargon (what's a "B2B Omnichannel Solution Provider"?) Sega says that the "high valuations," i.e.the review scores and user feedback that some of its recent titles have received, simply didn't translate into increased sales, and that things are "stagnant."
Over the course of 2025 Sega released a bunch of critically acclaimed titles, including Virtua Fighter 5: R.E.V.O., Like a Dragon: Pirate Yakuza in Hawaii, Two Point Museum, Yakuza 0: Director's Cut, Puyo Puyo Tetris 2S, Raidou Remastered: The Mystery of the Soulless Army,
Maimai DX CiRCLE, Sonic Racing: CrossWorlds, and Shinobi: Art of Vengeance. Sega subsidiary Atlus, meanwhile, released Metaphor: ReFantazio, which was nothing less than a critical darling.
On the less upbeat side of things, Rovio has been on a consistent downward trend ever since Sega bought it in April 2023. The company has written off $200 million of its $776 million acquisition because "profitability of the business had fallen below the initial forecast"—in other words, maybe just making tonnes of Angry Birds games isn't the brilliant strategy some thought.
Sega is a little hazy about exactly which of its 2025 games are depressing its executives, but does specifically mention Sonic CrossWorlds Racing as having sold around one million units, which is apparently below forecast. It also acknowledges that some users weren't happy with Football Manager 26 at launch, and says it is committing resources to both titles in efforts to improve their sales and reception.
"While the development costs per title for our mainstay titles are lower compared to so-called AAA titles in the industry, we recognize that our strength lies in the relatively high acclaim we receive for quality," says Sega Sammy president Haruki Satomi. "On the other hand, we also recognize that such high evaluations have yet to translate into a further increase in unit sales."
What can be done? The power of marketing, my friend! "While continuing to hone our development capabilities—the source of our strength—we believe there is sti...Read more: Full article on www.pcgamer.com
What do you think about this?