No cube this time, though.

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First, the good news: Peter Molyneux has learnt (one of) his lesson(s). Masters of Albion will not try to flog you NFTs, no one said the words "play to earn" in the entirety of its hands-off demo, and I didn't see a single unfathomable cube in the 40ish minutes I watched Molyneux walk me and a gaggle of other press through its systems.

What I did see was a lot of old and not much new. Molyneux and 22cans have cast aside those 2010s-era boondoggles, and in their place returned to the formulae of the '90s and early 2000s that first made Molyneux a household name. For a particular sort of household, anyway.

Masters of Albion—which hits Steam early access on April 22—is a bit Fable, a bit Black and White, a bit Dungeon Keeper. It ping-pongs you between systems at speed: now you're designing your town, now you're defending it from enemies, now you're inhabiting a single hero villager directly and roaming the world map. It's Now That's What I Call Molyneux 2006, but here's the rub: I'm not convinced any of Masters of Albion's distinct parts are as good as the original games that inspired them.

Masters of Albion marks the return of one of old Lionhead's most iconic characters: the anonymous sky hand. You are, for all intents and purposes, god, and you make your will manifest by clicking and dragging things and people all about the world with your great meaty mitts (just like in the Bible. Look it up).

This is where Molyneux starts off the demo. Masters of Albion gives you a sizable map, but our starting ministry is small: the village of Oakridge, whose economy consists of its local wheatfield and not much else.

It's the citybuilding phase. Your goal in this third of the game is to generate money, fulfill orders from your villagers, and expand your influence. The first two go hand-in-hand: Molyneux grabs one of the orders scattered about the map—a woman named Sylvia Plinth wants nine food—and slaps it onto the local factory.

This drops us into what felt like the most novel part of the whole thing, a design minigame where your goal is to assemble something that best satisfies whoever made the order. Plinth wants nine units of "basic" food and her only instruction is "all meat, no starch." We could, Molyneux says, deliberately "give her the most disgusting food ever," but he's feeling mostly charitable.

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