TheRetroArcade
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Joined: Feb 2026
Joined: Feb 2026
But "in the near future, players will no longer care and then we won't disclose it anymore."
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A major new survey by GamesIndustry.biz has found, among many other things, that almost nine out of ten workers in the games industry (88.4%) believe Valve should force developers to declare any generative AI usage. This comes shortly after Valve updated Steam's AI disclosure policy in January to specify a focus on AI-generated content that is "consumed by players," rather than "efficiency gains" from AI use behind-the-scenes.
The GIBiz survey found that almost half of respondents disagreed with this policy change. The question asked was "Do you agree with Valve's approach of requiring developers to declare AI use only for content 'consumed by players', rather than for efficiency tools?" 48.7% of respondents said "no", 32.1% said "yes", and 19.2% responded "maybe or don't know."
76.8% of respondents said they would self-declare AI usage, even if it was only involved in concept work or used for efficiency purposes, on their game's Steam page. Things get murkier when developers are asked precisely what kind of AI disclosures they would find appropriate: 51.9% believe a checklist approach would work best, with games specifying to players exactly how AI was used, with 13.7% saying a full and detailed disclosure should accompany every game. 28.4% thought a simple yes or no disclosure was fine.
The survey ran for just under two weeks and had 826 respondents. One of the more surprising results is that 66.1% of respondents said there was no use of generative AI tools within their studio, with 30.6% saying they were used to some extent. The survey does skew towards smaller-scale development studios, which is worth bearing in mind: 64.8% of respondents work in studios of up to 49 team members, 15.5% are at places with between 50 and 250 employees, and 19.7% belong to companies of 251 or more employees.
The full survey gets even more granular about exact roles in development, seniority (24.8% are either executive or senior leadership), whether AI had ever been pushed on them (only 3.5% said they'd ever been mandated to use it), whether the company is public or private, and so on.
Most respondents (78.1%) said they never used AI for anything. But among the remainder that do, the most popular uses were brainstorming (9.3%), code generation (9.1%), creating report...Read more: Full article on www.pcgamer.com
What do you think about this?
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Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.
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Every Thursday
GTA 6 O'clock
Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.
Every Friday
Knowledge
From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.
Every Thursday
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Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.
Every Wednesday
Switch 2 Spotlight
Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.
Every Saturday
The Watchlist
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SFX
Get sneak previews, exclusive competitions and details of special events each month!
A major new survey by GamesIndustry.biz has found, among many other things, that almost nine out of ten workers in the games industry (88.4%) believe Valve should force developers to declare any generative AI usage. This comes shortly after Valve updated Steam's AI disclosure policy in January to specify a focus on AI-generated content that is "consumed by players," rather than "efficiency gains" from AI use behind-the-scenes.
The GIBiz survey found that almost half of respondents disagreed with this policy change. The question asked was "Do you agree with Valve's approach of requiring developers to declare AI use only for content 'consumed by players', rather than for efficiency tools?" 48.7% of respondents said "no", 32.1% said "yes", and 19.2% responded "maybe or don't know."
76.8% of respondents said they would self-declare AI usage, even if it was only involved in concept work or used for efficiency purposes, on their game's Steam page. Things get murkier when developers are asked precisely what kind of AI disclosures they would find appropriate: 51.9% believe a checklist approach would work best, with games specifying to players exactly how AI was used, with 13.7% saying a full and detailed disclosure should accompany every game. 28.4% thought a simple yes or no disclosure was fine.
The survey ran for just under two weeks and had 826 respondents. One of the more surprising results is that 66.1% of respondents said there was no use of generative AI tools within their studio, with 30.6% saying they were used to some extent. The survey does skew towards smaller-scale development studios, which is worth bearing in mind: 64.8% of respondents work in studios of up to 49 team members, 15.5% are at places with between 50 and 250 employees, and 19.7% belong to companies of 251 or more employees.
The full survey gets even more granular about exact roles in development, seniority (24.8% are either executive or senior leadership), whether AI had ever been pushed on them (only 3.5% said they'd ever been mandated to use it), whether the company is public or private, and so on.
Most respondents (78.1%) said they never used AI for anything. But among the remainder that do, the most popular uses were brainstorming (9.3%), code generation (9.1%), creating report...Read more: Full article on www.pcgamer.com
What do you think about this?