TheRetroArcade
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Joined: Feb 2026
Joined: Feb 2026
AMD has lost a lot of that market share over the last couple of years.
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According to new Jon Peddie research, people are buying fewer graphics cards, and they're still mostly Nvidia ones.
For the final quarter of 2025, overall AIB (graphics card add-in board) shipments "decreased by 4.4% compared to the prior quarter." And within that market, "AMD’s overall AIB market share decreased by -1.6% from last quarter; Intel’s market share was flat, and Nvidia’s market share increased by 1.6%."
So, Nvidia has yoinked another 1.6% market share from AMD over the last few months. This leaves Nvidia at around 94% and AMD at just 5%. That looks especially bleak for AMD when compared to the end of 2024, where Nvidia had 84% and AMD 15%.
Since then, we've had the launch of the Nvidia RTX 50-series, but we've also had AMD Radeon 9000-series cards launch, too. It seems the majority of PC gamers have settled the score between these two generations and come down decidedly on the side of Nvidia.
None of this is to say that graphics card sales in general have been doing well, though:
"Total AIB shipments decreased from the previous quarter to 11.48 million units. That was less than the historical 10-year average of 10.82% for this quarter. AIB shipments increased by 36.0% from last year."
That 36% year-on-year increase might seem significant, but remember that we've had a whole batch of brand new graphics cards launch from both AMD and Nvidia since the end of 2024. The quarter-on-quarter decrease is more pertinent here.
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Jon Peddie also explains that "the AIB overall attach rate in desktop PCs for the quarter decreased to 55%, down -12.3% from last quarter." AIB attach rate refers to how many discrete graphics cards were sold alongside and/or with full systems. In other words, fewer people bought PCs with graphics cards in them.
I've been keeping an eye on gaming PC deals regularly for the past couple of years, and it's no stretch to say this is likely because of climbing prices—these being due, at least in part, to the AI industry-induced RAMpocalypse. It's also interesting to reflect on the fact that GPUs are great for training and running local AI, so the decline in GPU sales shows just how data center-skewed the current AI boom really is.
The future of desk...Read more: Full article on www.pcgamer.com
What do you think about this?
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According to new Jon Peddie research, people are buying fewer graphics cards, and they're still mostly Nvidia ones.
For the final quarter of 2025, overall AIB (graphics card add-in board) shipments "decreased by 4.4% compared to the prior quarter." And within that market, "AMD’s overall AIB market share decreased by -1.6% from last quarter; Intel’s market share was flat, and Nvidia’s market share increased by 1.6%."
So, Nvidia has yoinked another 1.6% market share from AMD over the last few months. This leaves Nvidia at around 94% and AMD at just 5%. That looks especially bleak for AMD when compared to the end of 2024, where Nvidia had 84% and AMD 15%.
Since then, we've had the launch of the Nvidia RTX 50-series, but we've also had AMD Radeon 9000-series cards launch, too. It seems the majority of PC gamers have settled the score between these two generations and come down decidedly on the side of Nvidia.
None of this is to say that graphics card sales in general have been doing well, though:
"Total AIB shipments decreased from the previous quarter to 11.48 million units. That was less than the historical 10-year average of 10.82% for this quarter. AIB shipments increased by 36.0% from last year."
That 36% year-on-year increase might seem significant, but remember that we've had a whole batch of brand new graphics cards launch from both AMD and Nvidia since the end of 2024. The quarter-on-quarter decrease is more pertinent here.
Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.
Jon Peddie also explains that "the AIB overall attach rate in desktop PCs for the quarter decreased to 55%, down -12.3% from last quarter." AIB attach rate refers to how many discrete graphics cards were sold alongside and/or with full systems. In other words, fewer people bought PCs with graphics cards in them.
I've been keeping an eye on gaming PC deals regularly for the past couple of years, and it's no stretch to say this is likely because of climbing prices—these being due, at least in part, to the AI industry-induced RAMpocalypse. It's also interesting to reflect on the fact that GPUs are great for training and running local AI, so the decline in GPU sales shows just how data center-skewed the current AI boom really is.
The future of desk...Read more: Full article on www.pcgamer.com
What do you think about this?