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The ways in which AI has made our lives worse in the last few years feels, on some level, personal. The RAMpocalypse and Nvidia's pivot to AI datacenters have made PC gaming a dramatically less affordable hobby. Google is rewriting journalists' headlines to make them worse while also scraping our work into "AI overviews" that make it harder for our website to survive. Even DLSS 5 has soured developers on a popular technology by slopping on a sheen of generic AI gloss.

This is all stuff I care about, but none of it was explicitly about me until two weeks ago, when I found out an AI company was selling a product with my name on it.

The San Francisco of 2026 is a certain kind of dystopia. Not violent or ugly, as cable news may try to convince you—the city I've lived in for 14 years is still, on sunny days like March 6, staggeringly beautiful—but when you're out and about as I was that day, sitting in a Blue Bottle coffee shop for example, almost every conversation around you will be about AI. I was trying to ignore half a dozen techie dudes on my left talking about LLMs and another duo on my right saying something about agentic potential. I glanced up as a woman entered wearing a black baseball cap with the phrase "GPU poor" on it.

Then I looked down, scrolled through my Bluesky feed, and saw a screenshot of a Verge article by former PC Gamer contributor Stevie Bonifield about an AI company turning journalists into fake "editors."

One name in particular caught my eye: Mine.

Uh excuse me what the fuck

Grammarly, a proofreading app which last year jumped headfirst into the craze by rebranding itself as an AI company called Superhuman, had apparently rolled out a tool seven months ago that offered to review writing in the voice of "experts" ranging from Stephen King and Neil deGrasse Tyson to, well, me. It's a deeply offensive tool on multiple levels:

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As Wired summarized when it first broke this story on March 4, the software "noted that it was taking 'inspiration' from Elements of Style author William Strunk Jr. and the sociologist Pierre Bourdieu while applying 'ideas' from Gone With the Wind author Margaret Mitchell and using 'concepts' from writer and professor Virginia Tufte." All that brain power amounted to this stunning bit of guidance: "Replace repetition with vivid, varied sentence patte...Read more: Full article on www.pcgamer.com

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